Walk the household aisle of any grocery, supermarket or pharmacy banner in North America and you will see the same trend: house brands are taking more space, and shoppers are rewarding them for it. Price pressure explains part of it, but the bigger story is that private label quality has caught up with the national brands.
The numbers that convince buyers
In our categories, household paper, laundry and dishwasher products, the case is straightforward. Our private label programs come in on average 20 to 30% more affordable than the national brand equivalent, produced on 42 automated lines under ISO, BRC, SQF, BSCI and FSC certifications. We maintain a 99% on-time service level, with ongoing lead times of 14 days delivered just-in-time from US stock, and we act as importer of record so customs never become our customers' problem.
From first call to first shipment in about 60 days
A house brand program does not need to be a year-long project. With formulations, packaging design and compliance handled by one partner, a retailer can go from the first conversation to the first shipment in roughly 60 days, with full specifications and pricing shared openly along the way.
If household products are on your private label roadmap, we would be glad to show you what a program could look like for your banner. Explore our private label page or request a proposal.